Online Content Transformation of Performances! You must have had a lot of concerns, right?

As people who have been involved in the performing arts industry,
we too were contemplating the online transformation of performances.

During that time, we thought that the common video being widely tried now
diminished the unique charm of the performance.

A scene from the production of a performance audiobook of “Musical Ulsu”. Shows the narrator actors in a recording studio, wearing headphones and sitting in front of a microphone
A scene from the production of a performance audiobook of “The missing musical crown prince”. Shows the narrator actors in a recording studio, wearing headphones and sitting in front of a microphone
A scene from the production of a performance audiobook of “The missing musical crown prince”. Shows the narrator actors in a recording studio, wearing headphones and sitting in front of a microphone
A scene from the production of a performance audiobook of “Dew of the Crime”. Shows the narrator actors in a recording studio, wearing headphones and sitting in front of a microphone
A scene from the production of a performance audiobook of “Musical Can You Wait”. Shows the narrator actors in a recording studio, wearing headphones and sitting in front of a microphone
A scene from the production of a performance audiobook of “Pansori Les Misérables Goo Goo Line People”. Shows the narrator actors in a recording studio, wearing headphones and sitting in front of a microphone
A scene from the production of a performance audiobook of “Musical Secondwind”. Shows the narrator actors in a recording studio, wearing headphones and sitting in front of a microphone
A scene from the production of a performance audiobook of “Theatrical Rabbit”. Shows the narrator actors in a recording studio, wearing headphones and sitting in front of a microphone
A scene from the production of a performance audiobook of “Musical Salon de Yule”. Shows the narrator actors in a recording studio, wearing headphones and sitting in front of a microphone

Raising the problem

Decrease in imagination

Performances have the charm of engaging the audience, allowing them to actively use their imagination.
In contrast, general videos limit the opportunity to expand their imagination.

Incurrence of opportunity cost

High production costs, along with numerous opportunity costs arising from the need to modify lighting, make-up, acting, style, blocking, and other related aspects for filming

Diminished charm of the performance

The completed performance video becomes difficult to distinguish from a movie or drama, leading to a reduction in the unique charm of the live performance.

Proposal of alternatives and solutions

The content format we’re proposing as a solution to these problems is

the ‘performance audiobook’, which allows audiences to actively engage their imagination and enjoy the performance using only auditory information.

Through the performance audiobook, we aim to convey the new appeal of live performances,
enhancing accessibility to performing arts for both audiences and culturally marginalized groups,
developing potential audiences, and creating a virtuous cycle.

Attracting
interest

By releasing the performance audiobook first, we introduce the key content and generate interest, creating a pre-promotion effect for the main performance!

Time and
Cost reduction

The performance audiobook, produced with a small budget, allows for various tests and improvements, which can increase the chances of success for the main performance.

Other
advantages

Create additional revenue opportunities! Secure necessary elements and resources for the performance in advance!
Observe listener feedback and apply it to the main performance!

Performance Audiobook Production History

The play The Chalk Circle
The musical Eolssu
The musical The Disappearance of the Crown Prince
Pansori LES MISERABLES 〈The Ship ’99’〉
The play The Crocodile
The play Tiki-Taka
The play The World Without Me
The play Sodam’s Memoir of Farewells
The play RABBIT: The Forgotten Code Name
The musical Salon de Yul
The musical Bitgilro 3-0
The musical In & Side
The musical The Endangered Animals Chapter
The musical Made in Korea
The musical The Little Mermaid Who Intterupted Byeoljubujeon
and others.

This is a collection of covers for performance audiobooks produced and distributed by Lipsoul. Includes the musical The Crown Prince is Missing, the musical Erso, and the play The Whirlwind.

Estimated quote

The information below is a estimated quote
based on a performance of up to 1 hour 30 minutes
and an audiobook length of up to 1 hour.

The final estimate may vary depending on the length and format of the performance,
the number of songs, sound effects, background music, and the number of actors.
For an accurate quote, please contact us.

◎ Estimate Criteria
– Performance duration: Up to 1 hour 30 minutes, audiobook length: up to 1 hour
– Sound effects and background music: Up to 10
– Number of actors: 4 or fewer

◎ Estimated quote
– Planning: 300K KRW
– Recording: 400K KRW
– Editing: 1,500K KRW
– Total: 2,200K KRW (About 30% cheaper than other companies)

◎ Estimate Criteria
– Performance duration: Up to 1 hour 30 minutes, audiobook length: up to 1 hour
– 2 choral songs + 8 solo and duet songs = Total of up to 10 songs
– Number of actors: 4 or fewer

◎ Estimated quote
– Planning: 400K KRW
– Recording: 700K KRW
– Editing: 3,400K KRW
– Total: 4,400K KRW (About 30% cheaper than other companies)

Discount Event

Artists and organizations
that enter into an exclusive paid distribution agreement with ‘Lipsoul’
for the produced performance audiobook
will receive a 50% discount on the production cost.

After the discount, the performance audiobook’s production cost
can be reduced to 1.1 to 2.2 million KRW.
(About 60% cheaper than other companies)

Lipsoul

2.2~4.4 million KRW (50% discount)

million KRW
1.1~ 1.1
Company A
million KRW
3~ 3
Company C
million KRW
3.3~ 3.3

Other Package Discount with 'PoongDung'

‘Lipsoul’s affiliated brand, ‘PoongDung,’
is producing ‘VR performance video’,
another alternative for transforming performances into online content.

If you proceed with the production of
both ‘performance audiobooks’ and ‘VR performance video’ together,
you can receive a package discount.

We will continue to make steady efforts
to support audiences and artists
by creating online content that captures the charm of performances
and establishing a paid distribution system.

We sincerely appreciate your continued support and interest. Thank you.

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